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昂立教育 > 托福机经 > 写作 > 托福机经2014.04.19写作

托福机经2014.04.19写作
发布时间:2014-05-14 作者: 来源于:昂立外语网站

WRITING SECTION

Integrated writing task

Topic discussed: signing bonuses

Notes

Reading: 

1. 提高薪水,吸引更多人从业做老师;

2.吸引其他领域的人才;

3. 减少辞职现象

Lecture: 反驳

1.薪水并非老师在意的唯一因素,还有其他eglibrary, lab之类的因素;

2.其他领域没有教育背景的人教书还要先接受培训等等,既耗时也给本人带来压力;

3. 因协议而无法离职的老师也不会教好书并且受到学生喜爱

Glossary

signing bonuses 签约福利

laboratory 实验室

resignation 辞职

 

背景知识

教育均衡包含设施条件的均等化和师资力量的均等化。相比较而言,设施条件的差异对于学生接受教育质量高低,远远比不上师资力量差异带来的影响。当下择校风盛行,事实上就是优质师资资源在少数学校堆积的结果。功利导向所致,使得教师的流动向单一的方向聚集,乡镇的老师急于进城、城里的老师盼望进入名校。


  师资的层级配置,让条件艰苦地方的孩子接受到良好教育的机会越来越小,也使得所谓的名校成为惹人羡慕嫉妒恨的主要对象。师资资源的异化配置,不仅损害了教育公平,也实际造成了教育领域诸多的弊端,比如投入分配的异化、教师调配权利的寻租等。

 

 

Independent writing task

Essay question

 

For any business to be successful, it must spend a lot of money on advertising.

 

【话题提示】

beginning: agree

reason 1: advertising helps products be publicized in market

reason 2: advertising makes products become preferential choices

conclusion

 

Sample answer

Discussing about success of a business, most people will say – quality. Quality is the most important part. For me, I won’t deny the importance of quality, but it’s the essential and fundamental part. In my opinion, a strategy to promote a successful business is to invest in advertising.
  
  First, advertising helps products be publicized in market. In old ages, business was only limited in one region because information didn’t spread widely. So advertising was not as important as nowadays, and of course success was not equally large. While in the 21st century, the world has become a global market, when we mention success of a business, it must be related to market and popularity. Advertising becomes unprecedentedly important. Just imagine a situation that a consumer is standing in front of aisles in a supermarket, looking for groceries, and will he choose something that he’s never heard about? Definitely no. How can a company introduce a new product to consumers? The answer is through advertising! Only through this can products be publicized. So, advertising is definitely a crucial part in business.
  
  Second, advertising makes products become preferential choices among competitors. With the development in commerce, consumers have a variety of choices in similar products, so competition is becoming fiercer and fiercer. Let’s come back to the picture we just formed in mind. The consumer is still standing in front of aisles in a supermarket, looking for groceries, maybe a shampoo. Will he choose a little-known brand instead of famous ones? Probably no. People tend to buy things they’re familiar with or curious about. How can a company arouse consumers’ familiarity or curiosity? The answer is through advertising. There’s nothing but advertising can impress a product in consumers’ mind. When turning on TV, a consumer sees a commercial of REJOICE; when listening to radio, he hears promotion of REJOICE; when taking a subway, he notices a poster of REJOICE; when opening a magazine, he reads introduction of REJOICE. Familiarity and curiosity are implanted in consumers’ mind so that he chooses a shampoo of REJOICE involuntarily. Therefore, if a company wants his products become preferential choices, he must invest a lot of money in advertising.
  
  The 21st century is an information era. No matter how impeccable a product is, it needs to be known at first. So advertising is a vital part in promoting a successful business.
  

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