Recently, with the development of international trades, it becomes easier for people to do shopping. The improved living standards have also largely contributed to the considerable scale of purchase of products. Someone may argue that most of these purchases is just squandering, while from my perspective, the motive behind the scene would be for individual purposes.
On one hand, spending on daily necessities accounts for most part of people’s living expenditure. As for house keepers, they buy food and drink; as for students, stationery is their primary purchasing demand. To most working-class families, daily necessities are their first concern when they do some shopping. Due to limited living expenses monthly, it is not likely that they could buy whatever they want, let alone buy products just because other people have them. In other words, they are more inclined to buy what they really need.
On the other hand, though people may sometimes take others’ choices into consideration, the essential factor of making purchase is still that the product is indispensable for the consumer. For example, for one who has decided to buy a car, the motive is mostly because the great convenience offered by cars cannot be replaced with any other means of public transportation. Before buying a car, he may ask friends who own cars for advice, and finally, he may buy the same one, yet the reason lies in the performance of the car, which meets for the customer’s requirement.
Admittedly, there are still a kind of people who would sometimes buy the products merely because their friends or classmates have them, and it is not rare to see that after a high school student has bought a newly-released iPhone and brings it to the class, other students will be at first gathering around him to witness how the product runs and then beg their parents to buy one for them. However, on balance, this only happens within a small group of people, especially young consumers. They haven’t developed the conception of how to make purchases properly. For most rational consumers, they would be wise in choosing what they want. In this regard, more people are buying products out of their needs.
In a word, although it is normal to see some customers making impulsive purchase, most of the rational customers would buy products based on their needs