Do you agree or disagree with the following statement? When making major purchase (for example, car or laptop) our decisions can be influenced by different sources of information. Explain how each of the following can influence your decision.
1)recommendation from friends or colleagues
2)information from media (for example, TV, magazines, newspaper)
3)recommendations from sales person in the store
Black Friday is around the corner. With a wide array of dazzling choices displayed in stores and online, consumers generally become somewhat at a loss when it comes to which particular product to buy. While there are some clear-minded and rational customers who are the least vulnerable to others’ persuasion and information. I believe that the majority of us will be influenced by the following-mentioned aspects.
First, friends and colleagues can be a reliable source information. Their advices are mostly based on fact and real-life purchase experiences. They can offer the most honest and practical feedback on the merits and drawbacks of a particular item. A case in point is my personal experience. When I was bewildered over which phone to buy- a new Samsung Galaxy or an iphone, I consulted several friends. They have either purchased the former or the latter. According to them, despite longer standby time than iphone, Samsung cell phone are not very adaptive to the send or reception of E-mails. What’ more, they don’t have evident competitive edge over iphones on prices. Following their advices, I bought an Apple product and it turned out that it is just as user-friendly as I anticipated earlier.
Additionally, media can be very helpful as well. Commercial can keep customers informed of the latest fashion trend. Fashion magazines keep posting tips for matching different clothes in one’s closet. What’s more, reviews form online shopping website is particularly useful. Click into Taobao, currently the largest online shopping website in China, you can easily find whatever product you would like to buy. Notebooks for students, fancy dresses for girls, sneakers for the sport enthusiasts, and even furniture for the newly-weds. What’s more appealing is that under every item to be sold, you can practically find dozens of comments and reviews from other buyers, listing the pros and cons of the product.
Undeniably, advices from eloquent salesmen can do give some professional insight about a product, but they can be exaggerating and misleading at times. Overall, the decision of purchases can be largely affected by these sources of information.